Unified Jones Auction & Realty LLC
Unified Jones Auction & Realty LLC
(920) 261-6820
(920) 261-6820   |   Contact Us Today!
Selling Real Estate
REAL ESTATE: GIVING SELLERS OPTIONS
In today's unpredictable economy, selling real estate can be confusing and at times frustrating. The process can often leave the seller in a position of vulnerability and accepting terms that are not always in their best interest.

Whether you are just beginning to consider selling your property or have already tried multiple methods of selling, it is wise to explore the option of selling by auction. As a recognized leader for property auctions in southeast Wisconsin and anywhere the need arises within the state of Wisconsin, Stan Jones (link to his story) and the Unified Jones Auction & Realty office are uniquely qualified because Stan specializes in BOTH the 'auction' and 'traditional' methods of selling real estate. This web site offers a number of resources to assist in that decision-making process.

The "AUCTION VS. TRADITIONAL" section below provides a brief side-by-side comparison of the auction and traditional sales approach. For a more in-depth look, view the "BENEFITS TO SELL BY AUCTION" information below then, in the "QUESTION & ANSWER" section, we've collected some of the most common questions sellers have asked us over the years and provided the answers for you.

The best way to know if traditional or auction is right for you is to talk with us. The team at Unified Jones Auction & Realty will personally take time to discuss the options for selling your home, land, business or property and find the best solution for your needs. Make sure to complete the "FREE PROPERTY ANALYSIS" form so we may personally consult with you and provide our expert recommendation of auction or traditional for the sale of your home, land, business or any real estate property.

Special Note for REALTORS: If you are a realtor assisting a current or prospective seller, we have special partner programs that allow you to participate in auctions for your clients. We are happy to help you determine if auction is an appropriate strategy for your seller.
AUCTION VS. TRADITIONAL
Auction Event
  • Focuses attention on your property alone.
  • Seller sets the day of the Auction.
  • You know when the property will be Sold!
  • Aggressive Targeted Marketing utilizes Signs, Brochures, Newspapers, Email, Internet/Online, MLS & more.
  • Seller sets the terms of the Auction.
  • Auction creates a sense of urgency.
  • No limit on upside potential.
  • Realizes the property's true market value.
  • Eliminates guesswork in determining the asking price of the property.
  • Eliminates prolonged negotiations.
  • Buyers compete to own and all offers are presented at the auction.
  • Property sold in 30 days thus eliminating expensive carrying costs.
  • Property sells contingency free.
  • Non-refundable earnest money.
  • Buyers realize the property value up front. No hidden negotiations to deter or delay the sale of the property.
  • Selling at auction is very transparent. Terms are completely exposed so nothing deters the sale of the property.
Ordinary Sale
  • One of many properties being offered for sale.
  • Property may remain on market for months or years.
  • Heavy reliance on Multiple Listing Service, minimal advertising.
  • Seller must negotiate all aspects of the sale.
  • Price reduction commonly used to create buyer interest and activity.
  • Upside potential limited by asking price.
  • Seller risks overpricing and thus, property sitting on the market; or underpricing and selling too cheap.
  • Negotiations can draw out over a long period.
  • Multiple offers at one time are rare.
  • Mortgage payments, taxes, insurance, etc. continue until property is sold.
  • Length of time to sell is unknown.
  • Normally contingent upon buyer's financing, inspections, appraisal, etc.
  • Contingencies cause delays, additional expenses or failure to close.
  • Refundable earnest money, buyer can back out easily.
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